Following on from the groundbreaking tease campaign, entitled, 'it's blue. What else matters?' the new kit takes inspiration from legendary past kits worn by Chelsea greats, and will be on sale from 15 May 2013.

The launch earlier this month took the sporting world by storm, with over 1.5 million fans worldwide tuning in to see John Terry, Juan Mata, David Luiz and Gary Cahill show what it means to be a committed Blue. The wider campaign also included Fernando Torres, Demba Ba, Eden Hazard, Oscar and Petr Cech.

It's blue. What else matters? - the kit.

Technology

The traditionally styled blue kit features the latest adidas technologies to ensure that it not only evokes the meaning of being a true blue but gives Chelsea an edge on the pitch:

Climacool - adidas ClimaCool™ technology provides a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics to improve air flow to the skin in key heat zones.

The new kit is available now for pre-order from Sportech NZ and will go on sale on May 15. We will place orders early to ensure dispatch from England on day of release.